Since she opened her first store in 1993, the idyllic seaside town of Hornbæk, known for its unique nature close to forest and beach, has been a constant source of inspiration for Ilse Jacobsen. Over the years, Ilse Jacobsen has developed a lifestyle universe that includes rainwear, rubber boots, women's clothing, shoes and a beauty range. In collaboration with her daughter Natasha, she has also launched the dog range VOV & VUF.